Buyers make purchase decisions because they have a need. Those needs are fulfilled based on conversations with you (the salesperson) and the company. A lot of sales folks rehearse on an elevator pitch they will use very often in such scenarios and they deliver it, without trying to figure out if any of it is relevant to the other person.
I have come across this discussion numerous times and every time I wonder why companies do not give importance to other elements of marketing and why leads, though it is a lagging measure features most in any marketing discussions. When was the last time you bought a car because the dealership sales person called you …
Why are leads the most common metric for marketing Read More »
Now that you have built a community following with the content that you have generated (& propagated), it\’s time to Nurture Leads in your pipeline. To consume your content, your prospects would have parted with their contact details that now form part of your DB at the website (through your lead capture mechanisms) Though they …
Marketing content takes many forms and is used to represent a business or its products/services. In the simplest sense website content communicates about a business, so does a brochure, data sheet, case study. Today there are many advanced content strategies like usage of white papers, blogs, and webinars being actively used to engage with the …
5 things to do to ensure that your marketing content helps your sales process Read More »
Several times, I compare the sales process with an army on a battlefront. The soldiers feel comfortable as long as they have sufficient weaponry and artillery with them. The minute the supplies begin to dry up, the confidence of teams goes down. Aren’t sales very similar? The sales guy feels very confident, as long as …
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