Website Marketing

Your website is the most important tool you have for turning anonymous prospects into leads and then into customers. It makes sense to have a lead generation-friendly website. Having compelling content, visually appealing design, and easy navigation is vital for your website. Also, there are plenty of ways to increase the number of people visiting …

7 things to consider while building a lead generation friendly website Read More »

Google Analytics is one of the most powerful web analytics tool available today. As a marketer, are you using Google Analytics to navigate your marketing programs ? A lot of marketers around the world are! Google Analytics provides statistics and basic analytics for search engine optimization for marketing purposes. The service is available to anyone …

Using Google Analytics to navigate your Marketing Programs Read More »

Launching a website is comparable to opening a store in the real world. Awesome job, you now have a website online that has all the details about your business, about your products and services, about how you help solve problems for your customer and so on. This is one part of the job done. The …

10 Awesome Ways you can Drive Traffic to your Website Read More »

It is an all too common comment. Friends, business associates calling/writing to you and telling you that you have a good website, but, what are key ingredients of a good website ? The definitions are varied and differ by individuals that you ask this question to. Some would say that well designed is well built, some will say that …

Key ingredients of a good website Read More »