Ever observed a 5-year-old choose books? The other day I watched my nephew pick the biggest book from the rack, and when I asked why? The reason was, “coz it has shiny cover.” And luckily enough it had lots of pictures, another must have when it comes to books. Something similar works when users look …
Top 15 Reasons Why Your Website is Losing Traffic Read More »
In today’s day and age, where Digital Marketing is growing at an enormous rate, the importance of brand is seminal for companies who want to be successful. The objective of branding is to make a company stand out, establish its unique position in the market and connect with existing (and potential) customers in a compelling …
Top 10 Digital Marketing Tips to Expand Brand Presence and Reach Read More »
As you go ahead and build a thought leadership position for your business or your products, deliver speaking engagements in public forums is one thing that you will come across often. Whether it is speaking at events, speaking to media, investors, clients or prospects, you will need to do a lot of talking. The audience …
4 Golden Rules as you deliver speaking engagements Read More »
In my discussions, I often face the question, what is the role of Re-marketing to drive lead generation and conversions. I was browsing through the internet during the weekend and i found some interesting post made on one of the FB groups. I found it very relevant and easy to understand, so reproducing it here. …
How can you use Re-marketing to Drive Lead Generation and Conversions Read More »
Marketing and Sales is always a funnel game. If you have good amount of prospects in your top of the funnel, then there is a good chance, then a good part of these will drip down the funnel to enable you to generate Marketing Leads that are qualified and ready to do business with you. …
5 Ideas to Top-up and Generate Marketing Leads Funnel Read More »
Lot of companies dream of getting to the first page of a google search, only a few manage to do it. There is a lot of traffic that you can generate if you land up on the first page of Google for keywords that are relevant for your business. This traffic eventually then converts into …
“Hi Boss, I think we need SEO Services,” nice opening right? But, would that sell. How often have you been in a one sided conversation where the immediate Boss or the Boss of the Boss keeps pointing at the issues the website has, the low view rates, about the increased fallouts and so on? Why …
How to Convince Your Boss You Need SEO Services? Read More »
Search Engine Optimization is a term that crops up every now and then while planning the website, running an online marketing, or a digital marketing campaign. This has led to a plethora of blogs and shareable information about how SEO optimization techniques work While outsourcing the requirement may seem to be an easier solution, it is still …
Things Every Entrepreneur Needs to Know About SEO Read More »
A lot of companies do a variety of things to make lead generation work, but most of the time they don\’t have a problem with their lead generation mechanisms, but they have a problem of reach. I will explain more. The Reach problem Imagine you open a posh readymade garments store in a remote area, …
Speculations, Ideations, Predictions and more, that’s how new year begins most often. Why would 2019 be any different! While market analyst, industry experts have already shared their thoughts, a few of us, including me have waited till the end to add our own findings to the growing list. SEO has been shifting pace for the …