18 Super  Women in Marketing to Follow, Admire and Emulate

Many outstanding & incredible women are influencing the marketing sector for the better with their expertise.

By following them and their posts, you will get empowered to:

  • Focus on what makes a brilliant marketing campaign.
  • Read their thoughts and implement everything you’ve discovered and learned.
  • Be inspired (and probably a bit pushed) to accomplish your goals and aspirations.
  • The best part is that you won’t have to stay up all night searching for the remarkable marketers to follow.

Xenia Consulting has indeed done the legwork for you by compiling a list of the top 18 marketing women to follow.

Female excellence that has radiated through the industry.

Founder & CEO

Social Standing

Twitter: –@jessie_paul  
5,095 Following  34K Followers

LinkedIn: 26,891 followers
Follow me on LinkedIn

Jessie Paul

Marketing Specialist, Founder, CEO of a Marketing Advisory Firm, a Public Speaker, and an Author. She was formerly chief marketing officer of Wipro IT Business and Global Brand Manager at Infosys Technologies Ltd.

After graduating from NIT, she joined the technology design firm, Tata Elxsi, as a trainer and part of the sales support team. Paul had worked for almost 15 years in companies including O&M, Infosys and iGate. Her role included heading the setup of the company’s marketing team and field marketing programs. During her time, Infosys also received the US-based IT Services Marketing Association’s Diamond Award

Paul left Infosys to join a start-up back-office firm Quintant Corporation in 2003 as its Global Marketing Head. Quintant was soon after acquired by iGate Corp where she then worked for two years. In 2005, Paul became Chief Marketing Officer and led a team of 50 as Head of Marketing at Wipro. She created the shared-marketing unit and devised strategies for Wipro Technologies and Wipro Infotech.

Paul quit Wipro Technologies in 2009 to start her own venture, Paul Writer Strategic Advisory. Paul is recognized for her contribution towards making the Indian IT industry well-known globally. She has been named one of the most influential women in information technology in India.

CEO & Co-Founder

Social Standing

Twitter: – @PamMktgNut 129.7K Following  286.7K Followers

LinkedIn: 348,438 followers
Follow me on LinkedIn

Pam Moore

Pam Moore aka “Pam Marketing Nut” is the CEO & Co-Founder of Marketing Nutz, an agile, full-service experiential social brand, digital content marketing & conversion optimization agency that helps businesses not just do social or be social, but be socially relevant. Pam is ranked by Forbes as a Top 10 Social Media Power Influencer (#5), is an avid keynote speaker and bestselling author.

She has 15+ years’ experience helping entrepreneurs to Fortune 100 organizations build winning brands and integrated platforms that sustain business and life. Pam believes we must first inspire our audiences to connect, we then focus on building relationships by helping them achieve their goals. Inspire – Connect – Achieve is her motto in both life and business.

Pam left corporate 3 years ago with a mission to build a more agile, affordable agency to serve businesses of all sizes. Her first agency was sold within 2 years. Marketing Nutz was launched in 2012 and proudly services clients such as British Council, Lowe’s Home Improvement, IBM, Sony PlayStation Group, ServiceMaster, and Emerson.

Founder and CEO

Social Standing

Twitter: – @kimgarst 224.6K Following 577.7K Followers

Follow me on LinkedIn

Kim Garst

Kim Garst is a leading social media influencer and the most retweeted digital marketer of all time. She was named to Forbe’s list of the Top 10 Influencers in Social Media Marketing. Kim, is the Founder and CEO of Boom! Social, a personal branding and social media business consulting agency.

“The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest,” which she wrote, is one of her books. Garst plays the role of main business coach in Boom! Social. She’s also a well-known keynote speaker, best-selling author, and consultant for IBM, MasterCard, and Microsoft.

Kim Garst knows how to make people adore your company and can help you transform social media into your main traffic and sales channel.

Managing Vice President

Social Standing

Twitter: – @JenPolk1 1,115 Following 3,110 Followers

LinkedIn: 5,822 followers 
Follow me on LinkedIn

Jennifer Polk

Jennifer Polk is a Managing Vice President at Gartner. She leads a team of experts who advise Technology Product Marketers on go-to-market strategy, demand generation, messaging and positioning and marketing agility.Ms. Polk has 18 years of business and marketing experience across B2B and B2C organizations, with specialization in digital marketing, social marketing, marketing agencies, digital commerce, and personalization.

Previously, Ms. Polk worked at a digital marketing agency, developing, and executing multichannel marketing campaigns to drive customer engagement and business results. Prior to that, she led a social marketing centre of excellence for Sears Holdings Corporate, where she helped multiple business units develop social marketing strategies, incorporate social into multichannel marketing, and measure the business impact of social marketing on e-commerce results. She also held positions in brand management at Sears Holdings Corporate as well as roles in sales and account-based marketing at J.P. Morgan Chase.

Digital Marketing Expert

Social Standing

Twitter: – @SociallySorted 26.9K Following  46.5K Followers

LinkedIn: 4,580 followers
Follow me on LinkedIn

Donna Moritz

Donna Moritz is a digital marketing expert, social media, content, and visual marketing influencer, as well as a brand ambassador for many successful companies

She is the founder of Socially Sorted, winner of Best Business Blog in Australia 2014 and a Top 10 Social Media Blog for Social Media Examiner, 2015 and 2016. Donna helps businesses, bloggers and entrepreneurs use visual social media and content strategy to get more traffic, shares, and sales in their business. Her content has been featured in Forbes and Entrepreneur online and she is a contributor to Social Media Examiner and a speaker about digital and visual content for the marketing and tourism industries internationally.

She is a pro in content strategy development and visual storytelling. Her Socially Sorted blog is packed full of marketing hacks, tricks, and tips, and her articles have been published on Hubspot and Marketo.

Digital Marketing & Content Expert

Social Standing

Twitter: – @annhandley 23.7K Following  50.8K Followers

LinkedIn- 433,073 followers 
Follow me on LinkedIn

Ann Handley

Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.
Ann cited in Forbes as the most influential woman in social media and recognized by ForbesWoman as one of the top 20 women bloggers
She founded ClickZ, a pioneer in digital marketing information, which she sold in 2000 (yep, digital marketing can be traced back that far!)
MarketingProfs, which has over 600,000 subscribers, was founded.
IBM named her one of the seven people defining modern marketing.
Forbes named her a notable thought leader.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Wall Street Journal best-selling author.
Entrepreneur magazine, IBM’s Think Magazine, Inc. Magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal have published my commentary and bylines.

Previously, Ms. Polk worked at a digital marketing agency, developing, and executing multichannel marketing campaigns to drive customer engagement and business results. Prior to that, she led a social marketing centre of excellence for Sears Holdings Corporate, where she helped multiple business units develop social marketing strategies, incorporate social into multichannel marketing, and measure the business impact of social marketing on e-commerce results. She also held positions in brand management at Sears Holdings Corporate as well as roles in sales and account-based marketing at J.P. Morgan Chase.


Social Standing

Twitter: – @michelelinn 1,696 Following 13.8K Followers

Follow me on LinkedIn

Michele Linn

Michele Linn is the co-founder and head of strategy of Mantis Research, a consultancy focused on helping brands create and amplify original research they can use in their marketing. Before starting Mantis, Michele was one of the first employees and head of editorial at Content Marketing Institute, where she led the company’s strategic editorial direction, co-developed its annual research studies, wrote hundreds of articles, spoke at industry events and was instrumental in building the platform to 200,000 subscribers. Linn was also Podcast host at Marketing Breakout Podcast.

 In 2015, she was named one of Folio’s Top Women in Media (Corporate Visionary). Director of content development at Content Marketing Institute, one of the first platforms dedicated to the “how to” of content marketing.

Digital Marketing Consultant

Social Standing

Twitter: – @AlexTachalova 1,947 Following 7,518 Followers

LinkedIn: 5,828 followers 
Follow me on LinkedIn

Alexandra Tachalova

Alexandra Tachalova has worked in digital marketing for over six years. She is a digital marketing consultant, helping makers of digital marketing tools to open new markets and boost sales. Previously, she was responsible for advancing SEMrush’s brand presence in European markets. Tachalova is a frequent speaker, and you can find her at all the major search industry events such as BrightonSEO, Ungagged, SEOzone, SMX, SEMdays, and many more.

Alexandra Tachalova also featured in Moz, Entrepreneur, B2C, Search Engine Journal, and Ahrefs and founder of DigitalOlympus.net, a digital marketing event.

Founder and CEO

Social Standing

Twitter: – @TamaraMcCleary 203.5K Following 305.1K Followers

LinkedIn: 24,872 followers
Follow me on LinkedIn

Tamara McCleary

Tamara McCleary is the founder and CEO of global digital marketing agency, Thulium, and serve as a technology futurist and an advisor to leading global tech companies Amazon, Alexa, Oracle, SAP, Cisco, Dell, IBM, Mercer, Marsh & McLennan Companies, AT&T, Verizon, Citrix, and RSA Security.

McCleary is recognized expert in new technologies, social influence, branding, and storytelling, Advisor, and consultant at Verzion, IBM, Mercer, SAP, Dell EMC, Huawei, Ericsson, and AWS

She is named most influential woman by B2B Marketing.


Social Standing

Twitter: – @soniasimone 860 Following 24.5K Followers

LinkedIn: 1,231 followers
Follow me on LinkedIn

Sonia Simone

Sonia Simone is a writer, marketer, and teacher. She was a founding partner of Rainmaker Digital when it formed (as Copyblogger Media) in 2010. She’s now the company’s chief content officer and executive publisher of the Copyblogger blog. She hosts two podcasts: CopybloggerFM and Confessions of a Pink-Haired Marketer.

Sonia spent a lot of years in traditional marketing, both in start-ups and established companies. She’s also been on social media, basically, forever (she first got online in 1989); and as the content marketing revolution steams ahead, it turns out her once “weird” ideas are becoming more and more mainstream.


Social Standing

Twitter: – @ardath421 4,897 Following 25.6K Followers

LinkedIn: 5,174 followers
Follow me on LinkedIn

Ardath Albee

Ardath Albee is a CEO & B2B marketing strategist for my consulting firm Marketing Interactions, Inc. She has spent over 30 years in business management and marketing operations.

On top of being a B2B Marketing Strategist, Ardath Albee is also author of eMarketing Strategies for the Complex Sale. Ardath worked for companies such as Cisco, Adobe, and Teradata.

Regarding content marketing, Ardath has an absolute buyer-centric approach. She’s also a buyer persona expert and has launched Up Close & Persona, a tool developed to help B2B marketers develop target personas to assist them with content development and strategy.

She helps companies with complex sales turn prospects into buyers with digital marketing strategies and content platforms that show them what’s possible, why to embrace change and how to gain value that drives business.

Founder at Data Sci 101

Social Standing

Twitter: – @BritneyMuller  1,992 Following 28.3K Followers

LinkedIn: 7,136 followers
Follow me on LinkedIn

Britney Muller

Britney Muller is the Founder at Data Sci 101. Additionally, Britney Muller has had 2 past jobs including SEO & Content Architect at Moz.Founder of Pryde Marketing.

Britney Muller is a Keynote Speaker, Data Science & Machine Learning enthusiast, and Serial Entrepreneur.

She formerly worked at Moz as a Sr. SEO Scientist. Harvard – CS109 Data Science Course.

Instagram Expert

Social Standing

Twitter: – @SueBZimmerman 2,008 Following 22.2K Followers

LinkedIn: 10,570 followers
Follow me on LinkedIn

Sue B. Zimmerman

Sue. B. Zimmerman is an Instagram Expert, a motivated entrepreneur, and a social media experts for business. She is a popular speaker who has spoken at conferences such as Social Media Marketing World, Ontrapalooza, Traffic & Conversion, Social Media Camp, social media Day, and Creative Live.

Sue is a social media educator and consultant, a business coach, a keynote, and breakout speaker, a HuffPost Top 50 contributor, and many other things.

Chief Executive Officer and Co-Founder

Social Standing

Twitter: – @MelanieCanva 258 Following 41.4K Followers

LinkedIn: 159,108 followers
Follow me on LinkedIn

Melanie Perkins

Melanie Perkins is an Australian technology entrepreneur who is the chief executive officer and co-founder of Canva. Perkins is one of the youngest female CEOs of a tech start-up valued over A$1 billion. As of May 2021, Perkins was one of Australia’s richest women.

Previously, Melanie founded her first company, Fusion Books, an online design system for schools to create their yearbooks. Fusion Books is now the largest yearbook publisher in Australia and recently expanded to France and New Zealand.


Social Standing

Twitter: – @seosmarty 4,867 Following 65.6K Followers

LinkedIn: 13,408 followers
Follow me on LinkedIn

Ann Smarty

Ann Smarty is the Brand and Community manager at InternetMarketingNinjas.com as well as the founder of MyBlogU.com and Viral Content Bee & Freelance SEO consultant  Ann has been into internet marketing for 10 years. She is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Biz Trends and Mashable. Ann is also a frequent speaker at Pubcon and the host of regular Twitter chats #vcbuzz and #myblogu.

Influential Experts

Social Standing

Twitter: – @TaliaGw 469 Following 13.4K Followers

LinkedIn: 9,721 followers 
Follow me on LinkedIn

Talia Wolf

Talia Wolf Recently listed as one of the most influential experts in conversion optimization, Wolf has trained companies all over the world and have taught on stages such as Google, MozCon, CTAconf, Search Love and many more.

As founder of Conversioner and now founder of Getuplift, Talia helps businesses build and execute their conversion optimization strategies, using emotional targeting, consumer psychology and behavioral data to generate more revenues, leads, engagement and sales.

Social Media Expert

Social Standing

Twitter: – @MelonieDodaro 41.9K Following 94K Followers

LinkedIn: 53,867 followers
Follow me on LinkedIn

Melonie Dodaro

Melonie Dodaro is a Canadian social media expert, author, and entrepreneur. Dodaro began her entrepreneurial career as a franchisee with Herbal Magic in 1999 with two stores in Ontario, Canada.

She started her current company, Top Dog Social  Media, in 2010. As one of the top digital marketing experts and speakers, she has been featured on many “top marketers” lists and is a regular columnist for many industry publications including Social Media Today, Canadian Business Journal, and Social Media Examiner.

With 20 years of experience owning, running, and building businesses from scratch, Dodaro always had her finger on the pulse of all things sales, marketing, and operations.

Melonie Dodaro has been focused on digital marketing and social selling for more than a decade. In fact, she was teaching ‘social selling’ before the term was coined. As a global sales and marketing influencer, Dodaro have been named to numerous lists, but the only recognition that counts to me is enhancing my client’s lives and bottom lines.

  • Top 50 Sales Influencers
  • Top 50 Social Selling Influencers
  • Top 100 Marketing Influencers
  • Top 100 Digital Marketing Experts

Founder & CEO

Social Standing

Twitter: – @MandyModGirl 86.8K Following 91.6K Followers

LinkedIn: 30,118 followers
Follow me on LinkedIn

Mandy McEwen

Mandy McEwen is the Founder & CEO of Mod Girl Marketing and Luminetics.

In 2007, shortly after graduating college, Mandy discovered online marketing and fell in love. For three years she created her own affiliate brands while working full-time in home improvement sales. In 2010, she decided to take the leap and start her own agency, Mod Girl Marketing.

Now, over a decade later, Mandy and her award-winning team at Mod Girl® provide humanized, organic marketing solutions for the world’s most ambitious and innovative companies.

Mandy has been named a Top 24 B2B Marketer by LinkedIn, listed in Search Engine Journal as a Top 12 SEO Expert, and named a Top 20 Female Marketer by G2. She regularly collaborates with the LinkedIn team and spoke at LinkedIn’s Inaugural Studio Week.

She is a renowned marketing and business mentor with 8+ marketing courses and an Inc-rated Facebook group. Mandy regularly speaks at virtual marketing summits across the globe.




Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top