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2. Invest in Content Marketing to Build Thought Leadership and a Strong following

Traditionally, sellers have been looking for buyers and so the focus has always been on push based marketing efforts. These include things like mass mailing campaigns, participating in trade-shows, advertising and the type. Besides being very expensive, this traditional approach is losing its sting. In the age of Content Marketing, the important question to ask …

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Why you need to plan a dynamic marketing collateral mix

Savvy marketers need to focus on the different formats in which their customers would like to consume marketing collateral. This is especially important in the digital age, as consumption of marketing collateral differs by the channel that you choose. Also the type of marketing collateral needed differs based on the stages in the sales lifecycle …

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