As we step into a new FY, most organizations would have made decisions related to their business goals and would have identified the key sales people that are going to help achieve this goal. While you may arguably have some of the best sales people in the business (that is what everyone likes to believe), …
You have spent time & energy creating a content dashboard to support your demand generation plan and to create thought leadership through strategic marketing content. Now is the time to execute this strategy. You will be surprised to find out how you will be able to quickly use Content Marketing to generate Leads. Your content …
4. Publish content, be useful to your target audience Read More »
Traditionally, sellers have been looking for buyers and so the focus has always been on push based marketing efforts. These include things like mass mailing campaigns, participating in trade-shows, advertising and the type. Besides being very expensive, this traditional approach is losing its sting. In the age of Content Marketing, the important question to ask …
2. Invest in Content Marketing to Build Thought Leadership and a Strong following Read More »
Start-up companies with great thinkers come up with very good ideas for software products. These are usually based on sound principles, customer feedback, beta programs and so on and have all the ingredients of a successful product. What is missing most of the times is a clear sense of timeline for finalizing product development, testing …
Time is ticking for your innovation (Software products) Read More »
Among the various marketing artifacts that can be utilized by organizations, the white paper has gained considerably as a preferred vehicle. This is so because the white paper aims to be an independent opinion about a specific issue or problem and refrains from doing direct sales/promotion of specific company or its products/services. But how to …
How to measure ROI from a white paper – some simple steps Read More »
Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you.