Time is money, they say! It couldn’t have been truer when it comes to your website performance. Poor website performance is related to the time taken by your website’s pages to load and display to your users.
If there is a consistent or sudden decline in your website’s traffic, something’s wrong with your website performance. This calls for quick action because website performance is directly linked to the leads your business gets.
Sample these facts: website speed affects revenue which means tweaking your site to load pages one second faster leads to as much as a 7% increase in conversions. Also, if your website takes more than three seconds to load, you could be losing nearly half your visitors!
So, improving website performance can lead to higher conversion rates, and ultimately increased revenue.
Reasons for Poor Website Performance
The reasons for fluctuations in website performance are myriad. Here are some possible ones:
Too Many Images
One reason why websites are slow is because of too many photos. Visuals are great, but they add weight to a page. When loading a page, the browser has to go through each image and identify whether or not it should be displayed. This takes time.
Website Not Optimized for Mobile Devices
If a website is designed without optimizing it for mobile devices, it will take longer to load. Mobile device users want to get where they’re going as fast as possible. Faster website download speed is necessary to increase visitor retention, loyalty and user satisfaction.
Poorly Written Code
If a website has poorly written code, it may surely take longer to load. Poorly written code can cause the browser to do extra work in order to interpret what it needs to display.
The navigation of a website is an important factor that tells your visitors what and where they will find information on your site. In the absence of good navigation, the speed is bound to reduce.
Ways to Fix Poor Website Performance
Choose the Right Hosting Server
Before working on other things, choosing the right hosting provider is necessary. Your web hosting provider and hosting plan can significantly impact your website’s slow performance. The speed, security, SEO and other aspects of your site are all affected by your web host, so it’s important to pick the right one
Produce New Content
Given that content is one of the main drivers of your website, it is essential to write new content frequently. Fresh, new content is a great way to create more value for your customers and more pages that Google can crawl and show in SERP.
Optimize Image Sizes
While people love eye-catching images, the negative side is that they are usually large files that slow down a website. The best way is to reduce the image size without affecting its quality. For this, you need to have the right tools. When done under expert guidance, it’s a very useful move to improve speed.
One part of improving website performance is checking whether popular sites have removed your link. You need to check links back to your page, because these can devalue your backlink profile.
Identify SEO Issues
SEO is a very important health measure of the technical foundation of your website. It’s necessary to check for some of the most common SEO issues that could affect your website traffic and rankings. This helps to keep the rankings up.
Correct Design/UX issues
It is possible that traffic drop may be due to a change in the design and the overall user experience. If visitors are not comfortable with the user experience they receive on your website, chances of them returning are less.
How Xenia can Help Improve Poor Website Performance
While all of the above changes are necessary to improve website performance, it is best to work with expert teams who can help with website redesign services to ensure the right steps.
At Xenia Consulting, we offer end-to-end services when it comes to experience, mobile optimization, performance and ranking of keywords, overall site speed, the current page authority, domain authority etc.
Our suite of website performance improvement services begins with audit and end at final execution of the performance improvement measures. From improving page speed and performance to mobile optimization and strong SEO & keyword analysis, we offer the best to ensure your website reaches the right audience. We also focus on other vital aspects including social channels integration, blog performance, backlink audit, content health check, analytics, UI and so much more!