About the Client

The client is a B2B innovator in advanced battery chemicals, serving electric vehicle manufacturers globally. Their flagship product enhances battery longevity and safety—critical differentiators in an industry where energy density and thermal stability dominate R&D priorities. With EV battery demand projected to quadruple by 2030, their solutions address core industry pain points like degradation and thermal runway risks.

The Challenge

1. Micro-Target Audience: The niche group of R&D heads and procurement decision-makers at EV battery factories was too small for conventional SEO or paid ads to yield ROI.
2. No Local Footprint: Limited operations in target markets ruled out region-specific web assets liked website.
3. High Technical Barriers: Complex product benefits required educational content to build credibility.

Our Solution: Hyper-Targeted Engagement via LinkedIn & Email

We devised a focused account-based marketing strategy that connected directly with our audience on their professional platform of choice: LinkedIn.

• Hyper-Targeted Content: We created insightful blogs and visual content (images/videos) focused on the core USPs: improving battery life and safety.
• Strategic LinkedIn Engagement: Instead of paid ads, we used targeted reach-outs from personal profiles and shared valuable content across 15 relevant EV battery groups.
• Direct Newsletter Outreach: We built a targeted email list to deliver valuable content straight to the inboxes of key prospects.

The Impact:

• 60 Warm Leads Generated from a highly focused pool of 510 total prospects.
• Inbound Interest: Received positive comments and direct inquiries on published content, proving market engagement.
• Market Awareness: Established our client as a thought leader and built crucial awareness for their product in a new region with no prior presence.