Marketing has certainly changed over the last 3-5 years. Content marketing is the buzzword now and ‘Content’ is truly the king. I interact with lots of companies who tell me about the processes they have put in place to develop some great content. This could be in the form of press releases, articles, blogs, white …
Now that you have developed Content, what next – all you need to know Read More »
As a digital marketing firm, your clients look up to you for the most efficient ways to reach their target market and influence their buying decisions. It is quite likely that you have more emphasis on one of the channels and this has been giving you sub-optimal results. You want to move to other channels, …
Acquire new business for your customers with proven digital strategies Read More »
As an organization, it is common to set objectives across its different functions. Marketing is no different. Marketing objectives are defined for a year and broken down into monthly and quarterly goals. As a digital marketing agency, when you work with clients, it is very important to understand these client objectives and then set clear …
On-time delivery is always important. When you work with your clients, they always expect that all activities move based on a plan and as per a defined time schedule. Consistent delays can result in client dissatisfaction and can also lead to you losing the contract. Marketing is all about maintaining a consistent presence in front …
In marketing, how does ‘Always being on-time’ matter? Read More »
Long gone are the days when Marketing was viewed as art and craft. Over the period of time it has evolved completely as a data driven domain powered by conversion rates, click-to-open percentages, SEO, keyword analytics, and submission rates. Marketing initiatives are the prime mover of any business and more often than not, a sound …
Improving metrics across your marketing initiatives Read More »
“People spend time on other social networks, but they invest time on LinkedIn.” This quote by Jason Miller, LinkedIn’s Global Content Marketing Leader is an indication of the sophisticated level that LinkedIn has reached in terms of professional networking. Today, LinkedIn is extensively used by knowledge intensive industries and for B2B products and services. The …
LinkedIn Content Marketing – ways to get your message in front of your target audience Read More »
As you get into 2017, it is a great time to introspect on what went right and what went wrong through the last year. As you resolve to chase your revenue goals this year, consider using some of the latest and advanced marketing mechanisms, small and medium businesses have been leveraging these days. Yes, indeed …
Collaborate with the right digital marketing Partner, this 2017 Read More »
The purpose of this article is to help you make the right decision when choosing a digital marketing agency. So we will start with discussing digital marketing agency options available in Pune, various services offered by the agencies and points to consider while appointing one. Since you are reading this article, we assume that you …
How to ensure that marketing is supporting the sales process. I hear Marketing and sales often used interchangeably, but it is important to know the difference between the two and their individual goals. While both functions are absolutely needed to achieve sales and to realize revenues for the organization, there are too many debates about …
Ways you can ensure that marketing is supporting the Sales Process Read More »
Exhibitions, Conferences and events provide a great platform to showcase your products and services to newer audiences. They also give an opportunity to get introduced to new people and form new relationships. I am sure you must have formed a process to engage with ALL the visitors you meet at exhibitions and conferences, but are …
Increase your ROI from event participation by over 300% ! Read More »