Author name: Atul Dhakappa

At Xenia Consulting, we work with our clients to simplify messaging related to their products/services, build content and stories and positively influence their buyers through campaigns, social media, events to build consistent branding presence and to drive inquiries.

Generating High-Value Leads in a Niche Manufacturing Market

Case Studies, Manufacturing / By

Generating High-Value Leads in a Niche Manufacturing Market Executive Summary  A global specialty chemical manufacturer targeting EV battery producers faced significant challenges in reaching a highly specialized B2B audience. By deploying a laser-focused LinkedIn and newsletter strategy instead of traditional digital marketing, they generated over 60 warm leads, amplified market awareness, and drove inbound inquiries—all without a regional website. https://www.youtube.com/watch?v=cre41WSBY1E …

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How we Delivered a 300% Conversion Rate for Healthcare Service Provider

Case Studies, IT / By

How we Delivered a 300% Conversion Rate for Healthcare Service Provider Executive Summary A Specialized Healthcare Service Provider, focused on medical billing, partnered with our team to revitalize their failing digital presence. The core challenge was a website that generated zero leads due to technical issues, unclear messaging, and a lack of conversion tools. By …

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Generated 100+ Qualified B2B Responses in a Competitive Niche

Case Studies, IT / By

Generated 100+ Qualified B2B Responses in a Competitive Niche Executive Summary Xenia Consulting partnered with a B2B software design and development service provider to overcome the challenges of a highly competitive, commoditized market and an undifferentiated new brand presence. By implementing a two-phase digital marketing strategy—starting with a comprehensive Research & Discovery phase, followed by …

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How an SEO-Driven Website Redesign Generated 18 Inbound Leads in 60 Days

Case Studies, IT / By

How an SEO-Driven Website Redesign Generated 18 Inbound Leads in 60 Days Executive Summary A leading B2B HR software company with a strong client base found its growth stalled by an outdated website that generated zero inbound leads. We executed an SEO-driven website redesign focused on lead generation. The result: within just two months, they …

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How a Global Leader Refined Content to Boost 40% Digital Engagement

Case Studies, Manufacturing / By

Precision Leader Drives 40% More Leads with Content Strategy Executive Summary For over 60 years, a premier global manufacturer of precision process control instruments held a stellar reputation for engineering excellence but struggled with an underperforming digital presence. Facing a disconnect between their market leadership and online visibility, they partnered with us to revitalize their …

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Building a Digital Foundation for a Manufacturing Leader

Case Studies, Manufacturing / By

Building a Digital Foundation for a Manufacturing Leader Executive Summary: A 60-year industry leader in process control instrumentation struggled with an outdated website that failed to reflect its legacy and generated minimal leads. We executed a full digital transformation—redesigning a mobile-friendly, brand-aligned website and implementing aggressive local and technical SEO strategies. The results were immediate: …

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In your B2B Customer Acquisition Strategy, Stop Leaving Money on the Table

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In B2B Customer Acquisition Strategy, the traditional sales playbook is becoming obsolete. If you’re wondering why your sales cycles feel like they’re moving at a snail’s pace, you might be surprised to learn that the problem – and solution – lies well before your sales team even enters the picture. The Hidden Truth About B2B …

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The Multifaceted Nature of B2B Digital Marketing: Beyond Customer Acquisition

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In today’s complex business landscape, B2B digital marketing is often narrowly viewed through the lens of customer acquisition. While attracting new clients is undeniably crucial, this perspective overlooks the broader, more nuanced role that B2B digital marketing plays in organizational success. Modern B2B marketing is a sophisticated ecosystem that extends far beyond lead generation, touching …

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Why your company needs to rethink B2B Digital Branding

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Ever wondered why some brands seem to stick in your mind while others fade into oblivion?   The secret lies in consistency.  In B2B Digital Branding, securing a deal often involves more than just a single decision-maker. A complex network of influencers and recommenders can significantly impact the purchasing process. Today, companies must prioritize a consistent …

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Tailoring Your Approach for B2B Clients by Driving Repeat Sales 

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Closing sales, especially in B2B, requires time and investment. Depending on your industry and product pricing, it may take weeks or months to convince a client to do business with you. Today, clients are not just looking for the biggest names or the most impressive marketing campaigns; they prioritize transparency, value, sustainability, and, above all, …

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