How an SEO-Driven Website Redesign Generated 18 Inbound Leads in 60 Days
Executive Summary
A leading B2B HR software company with a strong client base found its growth stalled by an outdated website that generated zero inbound leads. We executed an SEO-driven website redesign focused on lead generation. The result: within just two months, they ranked for 15+ high-value keywords and generated 18 qualified inbound inquiries, turning their website into a powerful growth engine.
About the Client
The client is a provider of comprehensive HR technology solutions, including talent acquisition, workforce analytics, and employee engagement tools for mid-sized enterprises. Despite having over 2,000 clients, their digital presence did not reflect their market position or brand strength.
The Challenge
Their website was failing them as a business asset. Key challenges included:
- No Inbound Leads: The site attracted traffic but converted zero prospects into sales inquiries.
- Invisible to Search: They ranked for none of their target keywords in the highly competitive HR Tech market.
- Weak Brand Representation: The website was outdated and generic, completely failing to communicate their unique value and product strengths.
Our Solution: A Lead Generation Website Redesign
We revamped their entire digital presence with a strategy built on SEO and conversion.
- Strategic Keyword Foundation: We identified 45+ high-intent commercial keywords (e.g., “HR compliance software,” “employee engagement SaaS”) that their ideal customers were searching for.
- Journey-Driven Site Structure: We completely redesigned the website architecture to guide visitors, featuring:
- Clear problem-solution messaging.
- Prominent showcasing of key features and USPs.
- Valuable resources like catalogs and brochures for deeper engagement.
- Conversion Optimization: We made it easy for prospects to act by embedding contact forms on every page and implementing live chat to capture leads.
The Results
The new website immediately began delivering measurable business outcomes:
- ✅ Rapid Search Visibility: 15 keywords achieved first-page Google rankings within 60 days of launch.
- ✅ Pipeline Generation: 18 inbound inquiries from targeted HR decision-makers were generated in the first two months.
- ✅ Effective Conversion:Key pages achieved industry-leading conversion rates, successfully turning visitors into leads.
Turn Your Website Into Your Best Salesperson
Does your website struggle to generate leads and represent your brand? Whether you’re in HR Tech, SaaS, or any B2B industry, our strategic SEO-driven web redesigns are built to deliver tangible results.
Get a Free Lead Generation Audit and see how we can help you:
- 🚀 Rank for high-value keywords
- 📈 Generate a consistent stream of inbound leads
- 💡 Clearly differentiate your brand online
Contact Our Team Today
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