Way too often, marketers, under pressure from their seniors, CEOs launch into email marketing campaigns even when they do not have all elements of the email marketing campaign figured out. The result most often is sub optimal results. It is always helpful to start with a written plan, that communicates the various pieces of the …
A 10-point email marketing campaign checklist to ensure success Read More »
People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise that 85-90% of people that you are trying to reach are not even opening your …
Email marketing continues to be one of the most popular and cost-effective means used by organizations, the world over to reach their potential prospects. With this post, we talk about a 7 point email marketing cheat sheet to quickly improve response rates by over 200%. The actual sending of email is one tiny step in …
A 7 point Email Marketing Cheat sheet to improve Response rates by over 200% Read More »
Email marketing is one of the most popular mechanisms used by marketers worldwide. For the strategy to be successful, you need relevant email ids of the right contact persons in the companies that you are targeting. What can you do to get organized with your lists. Most companies face challenges in getting this right and …
Get organized with your lists to expand your reach by over 5 times Read More »
There are so many emails hitting your target customer\’s email box on a daily basis. Add to this the fact that most of the emails would be read/filtered using Blackberries. How do you make sure that your email gets read in this crowded INBOX. Here are four things that you need to pay special attention to 1) …
Leveraging the \’power of four\’ to ensure responses to your email campaigns ! Read More »
Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you.Â