Our Client
A Title BPM provider based in Austin, Texas partnered with Xenia Consulting to take responsibility for its marketing as an extended team. The objective was to keep marketing moving while the internal team stayed focused on operational excellence and title-report delivery.
The Challenge
For this title business, marketing had to keep moving without pulling the team away from its core work. Operational excellence and title-report delivery needed the team’s full attention, which left little room to manage marketing in-house. The business needed a partner who could own marketing so the team could concentrate on delivery.